Watch On-Demand
How Healthcare Organizations
are Pivoting to See Fundraising
Success in a COVID-19 World
In the midst of the COVID-19 pandemic, ChristianaCare Health System raised $50K in donations, while also kicking off a $100K gift challenge to match all new commitments in support of their COVID-19 fundraising efforts.
Watch this Executive Briefing and Q&A with visionaries from healthcare organizations who are successfully navigating today's challenging environment due to COVID-19. You will hear from ChristianaCare’s Vice President of Development Gordon Brownlee, Spectrum Health's Director of Finance and Operations, Greg Workman, and the WealthEngine team.
You will learn:
- Guidance on developing a Caregiver Relief Fund for those on the front lines
- How ChristianaCare is coordinating hundreds of PPE donations, including face masks, shields and gloves
- A strategy to look for new donors within your community and ways to optimize your messaging for fundraising as a result of COVID-19
Watch other Executive Briefings from this series:
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April 2: Giving USA - High-Conversion Fundraising Tactics & Messages During Coronavirus Times with
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April 16: Fidelity Charitable - How to Reach DAF Donors Who Are Funding Millions in Response to COVID-19
